Detroit Police Department – 2020 Recruitment Campaign
To increase the number of new recruits in the Detroit Police Academy, Diana Marx-Prosi (Director, marketing and outreach) and I led a $1 million campaign to emphasize the importance of community policing. We wrote the campaign tag "Join Detroit Blue," developed a recruitment logo, designed the visual identity, oversaw principal photography and videography, retouched campaign visuals and created all marketing collateral (billboards, mobile ads, flyers, brochures, etc.). We reported directly to Mayor Mike Duggan and Chief of Police James Craig.
To increase the number of new recruits in the Detroit Police Academy, Diana Marx-Prosi (Director, marketing and outreach) and I led a $1 million campaign to emphasize the importance of community policing. We wrote the campaign tag "Join Detroit Blue," developed a recruitment logo, designed the visual identity, oversaw principal photography and videography, retouched campaign visuals and created all marketing collateral (billboards, mobile ads, flyers, brochures, etc.). We reported directly to Mayor Mike Duggan and Chief of Police James Craig.
